Search Engine Optimisation (SEO)

Search Engine Optimisation is a technique for presenting the content of your website in a favourable manner to search engines such as Google, Yahoo, Ask, Bing (formerly Windows Live), Alta Vista and others. This is necessary to ensure you are ranked fairly. Attempting to improve the ranking of your website unfairly is not one of my services. I will happily advise you what other things you need to do to improve the position of your site in the listings.

The basic legitimate techniques of SEO I offer involve:

  • A website structure that presents information clearly to search engines
  • Judicious use of relevant titles and headings
  • Adjustments to the text of your site to contain relevant keywords and phrases
  • Exposing hidden content in text-imagery
  • Sensible and meaningful use of internal linking
  • Advice about quality backlinking

Initial search engine optimisation is included with all websites. I do not offer 'advanced' SEO or any illegitimate or 'black-hat' techniques.