Search Engine Optimisation (SEO)

The purpose of Search Engine Optimisation is to allow search engines to understand fully the content of your website and ensure you are ranked fairly. The aim is not to make your site appear more relevant than it is, but to make sure that you at least get the best ranking you can.

In order for this to happen, your website code must be structured to present information clearly to search engines. You will be advised on the judicious use of titles and headings and I will help you with adjustments to the text of your site to contain relevant keywords and phrases. I will set up your site so that much of what is needed will be provided automatically and will happily advise you what other things you need to do to improve the position of your site in the listings.

Initial search engine optimisation is included with all websites. I cannot guarantee you a high ranking as this has much to do with the nature of your business and the quality of the competition. I have, however, managed to produce a number of sites which have appeared at the top of search results for the desired search terms.